It’s smart and safe to assume that your target consumers are mobile users by now. Without a mobile-responsive website, you’ll risk watching your potential visitors click away to visit your competitors’ sites, instead. Many surveys have already concluded that the number of mobile users are increasing every day and it’s critical for the future of your business to benefit from this setup.
According to an infographic from Search Engine Land, titled, “Detailed Guide on Mobile SEO,” developing a more mobile-responsive website may include any one of three common configurations that includes a main website with two separate URL’s, procuring dynamic server setup, and optimising content for mobile users as part of your site’s web design and SEO marketing strategies. Google has already exhibited that it favours websites designed to be responsive to different devices, mainly because they offer convenience.
The dynamic server setup is best executed with one URL, but the server can also respond to different HTML and CSS formats. However, it is said to be more difficult for search engines to rank the configuration of a main website with two different but functional URLs—a desktop version and mobile version, with the same online content.
Having such a structure with the pages working properly and are functional for mobile devices should still bring you traffic and leads. However, in time, your main goal is to develop a fully responsive website, compatible to any device.