Redirects are some of the reasons sites lose valuable traffic. If you have a website that is attracting visitors and generating revenue, redirecting the content to another one will cost you all that. Sometimes, though it may be necessary to direct content to another URL, and you should know the best way to go about it. Experts in SEO Leicester can help you come up with tactics to ensure you lose as little traffic as possible when redirecting content.
Types of Redirects
One option that you have is a 301 redirect, which is a permanent redirect. It means that all the aspects of a page will move to the new one. The new page entirely takes over the former page. This page will be the one that appears on search engines. It is hard to avoid losing traffic when doing a 301 redirect.
The other option is a 302 redirect, which is suitable for temporary use. With a 302, you have intentions of returning to the former page. It is essential to note that using a 302 redirect can highly impact a site’s visibility.
Understanding the difference between the two options will help when you need to redirect your current page for any number of reasons. Redirects are suitable when a particular web page ceases to be active, when A/B testing another site, if you are looking to move to a new site or if the URL of the current site is broken or unusable. Hire SEO experts in Leicester that will provide the best solutions for redirects without crippling your SEO.