Wednesday, 22 July 2015

SEO in Leicester: Different Mobile Site Setups

It’s smart and safe to assume that your target consumers are mobile users by now. Without a mobile-responsive website, you’ll risk watching your potential visitors click away to visit your competitors’ sites, instead.  Many surveys have already concluded that the number of mobile users are increasing every day and it’s critical for the future of your business to benefit from this setup. 

According to an infographic from Search Engine Land, titled, “Detailed Guide on Mobile SEO,” developing a more mobile-responsive website may include any one of three common configurations that includes a main website with two separate URL’s, procuring dynamic server setup, and optimising content for mobile users as part of your site’s web design and SEO marketing strategies.  Google has already exhibited that it favours websites designed to be responsive to different devices, mainly because they offer convenience.

 The dynamic server setup is best executed with one URL, but the server can also respond to different HTML and CSS formats. However, it is said to be more difficult for search engines to rank the configuration of a main website with two different but functional URLs—a desktop version and mobile version, with the same online content. 

Having such a structure with the pages working properly and are functional for mobile devices should still bring you traffic and leads. However, in time, your main goal is to develop a fully responsive website, compatible to any device.

Wednesday, 15 July 2015

Deadly Sins Of Mobile Web Design

Mobile-friendly web design is supposed to offer convenience for people who still look to be connected while on the go. Yet, not a lot of web designers these days are up to speed with keeping the experience worthwhile, committing a number of deadly web design “sins.” 

Slow Page Loading – Mobile-friendly web design is intended for—well, just about anyone in this digital age who need their information fast, with little time to wait.  A slow-loading page is a huge no-no, especially for mobile users. Slow page loading adversely affects the overall performance of the website that has been specifically designed to grab the attention of users within seconds. If the page loads slowly, it loses users. A simple trade-off. 

Unclear Icons – A good number of sites use the so-called “hamburger” menu, which is characterized by three stacked lines often found at the upper left hand corner of the site. This menu is supposed to show primary navigation options, so it makes sense to populate it with icons whose functions to users are crystal-clear. 

Too Much Text – The text-only formula only applies in novels. Mobile websites meant to be seen on varying screen sizes must never be loaded with excessive amounts of text, which can easily infuriate users due to poor readability. 

A good way to avoid text overload is by using bullets whenever necessary, or naturally, combining text on the page with images.