According to a 2013 report, Leicestershire has the best economy in the entire Midlands region of England. Whilst this is great for those who already enjoy a pronounced presence within the community, what about smaller businesses? The importance of responsive web design is key in such a situation.
Responsiveness is Key
Studies have shown that no less than 40 per cent of visitors leave a page if it takes more than three seconds to load. Any website needs to be streamlined so it would present the relevant information quickly and efficiently. Static sites, or those which appear outdated, will likewise fall victim to fewer inbound hits.
The Mobile Edge
A responsive site must also take into account the increased number of mobile phones on the market. Many individuals are now accessing the Internet through these modern devices. It should, therefore, be obvious that any website needs to be compatible with the average smartphone. Should a page not display correctly or if it is not optimised for a smaller screen, valuable revenue will once again be lost. Many third-party providers now offer mobile optimisation services alongside standard SEO practices and content management.
Proactive website design and management are the best ways to promote any business in Leicestershire. As the landscape is now becoming increasingly competitive, these virtual approaches are key to the success of the growing enterprise.