Saturday, 21 May 2016

Ensuring an Effective Web Design: Is your Website Mobile Responsive?

In Leicester, the use of mobile devices to surf the internet is growing at an impressive pace. Unfortunately, most businesses have not optimised their websites for mobile devices. As long as SEO is in the picture, a mobile responsive design is a big deal. With more benefits backing the prospect of having a mobile friendly website, responsive web design in Leicester is proving to be fundamental for every business. Growing proof The properties of the design of your site could make or break your online business. Depending on your industry vertical and your audience, mobile users could account for close to 70% of the email opens. According to Google, many searches today take place on mobile devices. Understand that responsive design is a ranking factor in the SERPs. Failing to design a mobile-friendly website, therefore, means that you may begin to see your rankings drop.

Friday, 20 May 2016

The Need for Regular SEO Updates for Your Leicester Company’s Website

Creating or revamping a business website requires a lot of dedication. A lot of things have to come together for a website to bring the right traffic. The SEO agency you hire will make all the difference, so ensure that you choose carefully. You will find loads of information out there on what to look for in an effective SEO firm. Well, one of the aspects to give priority to is the communication between you and the agency. Before hiring a specific one, ask them about providing updates on any changes regarding the site. Be in the Know When working with an SEO agency in Leicester, you will have to give access to the site getting optimisation. A firm may need to make several changes to the site when implementing certain tactics. Some of these changes may alter some vital aspects. For instance, if the layout needs tweaking.

Thursday, 19 May 2016

Website Design in Leicester – It’s more than just a pretty picture

Most people today don’t give a second thought to what’s gone on behind the scenes of those myriad all-singing, all-dancing websites they visit on a daily basis. Unless of course the site is slow to load, links don’t work, or it won’t fit onto the smartphone screen. So what is it that professional Leicester web design companies have to achieve to ensure your website ranks high in SERPs, and provides your brand the high exposure it deserves? Browser Codes: Most searches are still organic-based, meaning they originate from the search engines. Yet search engines themselves can read programming code differently. The code for each web browser has to be checked and tested, to ensure end-user experience remains constant, and your web page displays as it should no matter whether viewed from Google, IE, or one of the many other browsers available.

Wednesday, 18 May 2016

Ensure Your Hired SEO Company Knows What’s Changing in SEO in 2016

There has been a seismic shift in the way SEO policies have transformed themselves during the last few years and this trend is expected to continue during 2016. It seems as if the term ""out with the old and in with the new"" is set to dominate search engine optimisation policies during the coming year. What may have defined an SEO company in Leicester a few years back could very well be outdated at the present. What can we expect to see in the coming months? Less Focus on Keywords One of the tried-and-true rules of SEO was that keywords needed to be heavily included within the context of a page. This primarily arose from the fact that Google algorithms had difficulty determining content alone. While embedding keywords is still important, many feel as if the frequency can now be lessened.

Wednesday, 11 May 2016

Understanding Redirects and How to get them Right

Redirects are some of the reasons sites lose valuable traffic. If you have a website that is attracting visitors and generating revenue, redirecting the content to another one will cost you all that. Sometimes, though it may be necessary to direct content to another URL, and you should know the best way to go about it. Experts in SEO Leicester can help you come up with tactics to ensure you lose as little traffic as possible when redirecting content.