Tuesday, 9 February 2016

A Beginners Guide to SEO

Search Engine Optimisation (SEO) is the best way of growing your online visibility for free. SEO optimises the ability to drive traffic your way, improve your websites rankings and increase awareness of your website.

There are some cases when you simply need to restructure your website to contain words which a search engine can understand, or you may need build website links and market the unique selling points of your business more effectively.

How does SEO Help Your Business?

A search engine is designed to offer the user the 'best' sites to satisfy their question. Unfortunately 'best' is a very subjective word, so there are a few simple rules that search engines tend to follow:

1. The sites are easy to navigate.
2. The sites are easy for the user to understand.
3. The sites provide direct and usable information in relation to the user’s questions.
4. The sites are professionally designed.
5. The sites are easy to navigate for the user.
6. The sites contain high quality and legitimate content.

By creating a site that people like to use, bookmark, engage with and return to will push it higher in the search engine rankings which in turn will create more visitor, thus increasing your traffic and sales.

SEO is far more than a perfectly portrayed website, but it is the only way to start; SEO starts with a great website.

No comments:

Post a Comment