Monday, 5 October 2015

Leicester Website Design and the Modern Business

According to recent statistics, Leicester has a higher than average national wage, a booming business sector and notably low unemployment rates (1). Still, one of the only ways to capitalise on such opportunities is to utilise the power of modern web design to reach one's target audience. To fully appreciate the advantages of this method, it is a good idea to have a look at some of the areas that web design addresses.

Catering to the Customer

Modern website design services are based around the needs of the visitor. Sites will be easy to navigate, all information is presented in a palatable manner and above all, a more professional appearance is achieved. This helps to increase conversion rates and clients will find exactly what it is that they are looking for in no time at all.

Mobile-Friendly Designs

Many individuals in Leicester now use their smartphones to access the Internet. Web designs therefore need to be able to work with mobile devices. It has been shown that 62 per cent of companies which optimised their portals to accommodate mobile phones increased their sales and rates of customer satisfaction (2). This is a critical area that cannot be overlooked. The best website design companies will offer mobile integration as a part of their standard packages.

These are a handful of the concerns that should always be addressed in reference to modern website design. As this sector continues to evolve, a streamlined online presentation is the key to ultimate success.

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