According to recent statistics, Leicester has a higher than average national wage, a booming business sector and notably low unemployment rates (1). Still, one of the only ways to capitalise on such opportunities is to utilise the power of modern web design to reach one's target audience. To fully appreciate the advantages of this method, it is a good idea to have a look at some of the areas that web design addresses.
Catering to the Customer
Modern website design services are
based around the needs of the visitor. Sites will be easy to navigate, all
information is presented in a palatable manner and above all, a more
professional appearance is achieved. This helps to increase conversion rates
and clients will find exactly what it is that they are looking for in no time
Many individuals in Leicester now use their smartphones to access the Internet.
Web designs therefore need to be able to work with mobile devices. It has been
shown that 62 per cent of companies which optimised their portals to
accommodate mobile phones increased their sales and rates of customer
satisfaction (2). This is a critical area that cannot be overlooked. The best
website design companies will offer mobile integration as a part of their
These are a handful of the concerns that should always be addressed in
reference to modern website design. As this sector continues to evolve, a
streamlined online presentation is the key to ultimate success.